From 28 December 2024 , direct dealing on the Royal FloraHolland marketplace will only be settled if they have been resolve digitally via Floriday . Jefry van den Hoeven and Martin de Ruiter are ready this pace to 100 % Digital . They actualise it requires a different approach from growers and buyers . But it also provides advantages , such as metre savings . learn the consultation and discover the benefit , approach and experiences of buyers and growers with 100 % Digital .
Transactions via Floriday allows employment to be done faster and more expeditiously and helps the sector to full comply with the tighten financial legislation in Europe . Jefry van hideaway Hoeven and Martin de Ruiter ( l ) are organise this stone’s throw . This will require cultivator and buyers on the Royal FloraHolland marketplace to do business differently . But there are also benefits .
The vantage of 100 % DigitalGrowers pull off their catalogue , supply and orders on the digital platform Floriday . raiser can supply various trading channel from Floriday ( Clock , Clock Presales , FloraXchange , FloraMondo ) . They present their supply and sell from a single position . Buyers will soon also have one single place where all supplying comes together and where they can position their orders forthwith .
Martin de Ruiter ( Program Manager 100 % Digital ): " 100 % Digital was already under construction . European financial legislation , which Royal FloraHolland must follow with , is accelerating this . Our challenge is to bid all chain partners such benefits that they want to knead with Floriday . And these benefits exist . For example , purchaser have insight into the condition of their order . This think no more phone call to check where the trade is , but knowing exactly what time it will make it . "
There are more advantages , explains Jefry van den Hoeven ( Product Owner for Floriday ): " raiser only have to enter datum once . This significantly abridge the luck of mistake in sales later on . purchaser posit order digitally . This provides tangible - meter uncloudedness about supplying that is still usable " .
Saving timeDe Ruiter is convinced 100 % Digital will economise time for growers and buyers . " Growers who do commercial enterprise directly will soon produce a catalog with a commercial range of product . This is new for them , and will initially stimulate more work . But after that , no more study will be need to complete the transaction " .
" Growers and buyers currently have to send a lot of emails and make a lot of phone calls . They often talk about how useful this is . grower say how they sell a bit more as a outcome . buyer say they often take a cent off the price . The truth in all probability lies somewhere in the middle . raiser and buyer can of line always communicate by phone , but instead to talk about how to strengthen the common relationship and better attend to the end customer together . Floriday make true partnership between agriculturist and buyers , with client - specific pricing , separate delivery conditions and product specifications " .
" The reward of trading companies is in the clip they hold open . Much of the work involved in buying is currently administrative in nature . That work will be importantly cut . Buyers can therefore work with long - terminal figure supply and build unfeigned provider - customer relationship , which only strengthen the barter . We are also developing functionality that will truly help buyers in their daily activity . We are develop a single-valued function for road carriers to be capable to buy forthwith online ( with their nomadic telephone ) from growers " .
More than a supply platform"you may use it to record all commercial , logistics and fiscal details surrounding transactions " , say Jefry van den Hoeven . " You ’ll soon be capable to trade the crack , auction via the clock , auction on location or whatever you choose through Floriday . Floriday is the novel digital substructure for the floriculture sector , a set of standard with which everyone can work and commune . Floriday offers new functionality , let growers to work more efficiently . With the Floriday platform , you will soon also be able-bodied to record future order " .
" Floriday and 100 % Digital will also have consequences for software company . We are in close link with software supplier , many of whom will be offering Floriday functionality " , articulate Martin de Ruiter . " to do so , a contact must first be established between Floriday and the software software , a so - called API connection . This inter-group communication allow raiser to continue work in their own software software program " .
Tailor - made assistanceIt ’s unclouded that 100 % Digital workings offers legion advantage . But before that , growers and emptor will have to learn to work with it . Floriday will help them with this , with tailor assistance . Martin de Ruiter : " Some growers are already put to work more digitally than others . That relieve oneself working 100 % digitally more unmanageable for some than for others . We are assist everyone get fully get up . Last year , Floriday experts gave 150 workshop for radical of eight to fifteen people , include at the companies themselves . Everyone will get the help they need . Those who are not accustomed to working with a computer will receive avail with the creation and layout of their catalogue . Call the reinforcement team and your complaint or comment will go directly to the development team and will be resolve speedily " .
" As we do for growers , we extend tailor - made aid to buyers as well , so that they can cultivate 100 % digitally at the closing of the year . vendee can attend information sessions for more info " .
Javado : " Calling and faxing was already a affair of the past"Javado ’s purchasing manager Fred Beekenkamp certainly sees the long - terminus effects of 100 % Digital via Floriday . " It ’s becoming more hard to keep racetrack of things at a daily grade . raiser currently inform me when they vary their price . When that find in Floriday , I have to really notice it happening . But there may be more clip to make better liaison with agriculturist about foresightful - term dealings . There is also an efficiency advantage . All data point is open and altogether useable . It will save time otherwise expend on administrative responsibility " .
Javado is not presently making any transactions through Floriday yet . Beekenkamp : " We receive 98 % of our offer via FloraXchange . This proceed one - to - one to our customers via our online memory board and we then have 75 % of our orders via this online store . We in turn order 90 % automatise from our raiser . After January 1 , 2021 , this will therefore run through Floriday , which in itself is not a major change . Calling and faxing was already a matter of the past anyway . There is sometimes still reach with regard to an order , a colour or added economic value . And some masses may regard the fact that this will no longer be an option to be a disadvantage . But you have to be realistic ; not every exception can be entered into a system of rules . I ’m sure we can work it out with a little good will " .
SV.CO : " We ’re positive this will succeed"SV.CO want to have 100 % Digital supply in Floriday on 1 July . " Development continues outside the sphere . So we have to keep up " , order sales handler Raimond Hoogendoorn . " That ’s why we are turning up the pressure . We want to meet that deadline of 1 July . The straight work lie in the development of software module that are compatible with Floriday . Software companies have to embrace the challenge . Currently , only 30 to 40 % of our orders arrive digitally . We are severalize our customer that this is no longer an selection . They must behave . We now know the advantages . Saving time allows for increased sales agreement . Relationships will be created between our trafficker and purchasers that go far beyond calling and retyping society . We can extend customer - specific products and services , submit our offer at once and make it client - specific in terms of cost , Cartesian product and added services . The customer passes on that information directly to his end customer . This allows growers to respond to regional requirement , because demand in Sweden is dissimilar than that in Poland . A variety like this can only be achieve through a accommodative approach . It simply ca n’t be done individually . We ’re positive this will follow and are happy to join forces . Together we create a wide accessible platform for products and help . To those who are concerned that Royal FloraHolland can view our information , I say : Royal FloraHolland has proven itself in that paying attention in the past times " .
Borst Bloembollen : ' execution problems’Menno boot from Borst Bloembollen for certain check advantages of 100 % Digital via Floriday , but also examine execution job . " The digital delivery of provision data is not a problem in itself , only my EAB supplier AntEater has stopped . I hope that Floriday can offer me a complete software system in time . One challenge is the fact that I also sell directly via Plantion and Veiling Rhein - Maas . Can Floriday also action defrayment rules of order for these sales channels ? I ’ll only be able to do without my current EAB package once I ’m certain of that .
Our working method does not need to change . 100 % of our direct sales already race through Floriday . This is not the case for our clock swop yet , because functions for clock trade are still being grow . I trust they will be available at the start of the next forcing season ( ed . tulips ) I have faith that this will be the case , because we are in cheeseparing contact with people from Floriday .
It ’s true that 100 % Digital can promote you to establish more intensive contact with your emptor , but it is up to you to put the work in . I also reckon it ’s a genuine improvement that in a few years ' time , of the three supplying banks we worked with , only one will stay . The modulation must go swimmingly , otherwise trade will lose . Which is something we must avoid " .
Source : Royal FloraHolland
