The reality ’s floral spotlight will shine on Nairobi this June as Kenya hosts the 12th edition of the International Floriculture Trade Expo ( IFTEX ) from June 3rd to 5th , 2025 , at the Visa Oshwal Centre , Parklands . Organized by HPP Exhibitions , this event get together over 200 exhibitors and thou of international prime buyers , breeders , growers , and industry stakeholders .
talk during a press briefing carry on Wednesday , May 13 , in Nairobi , flower industry leader emphasized the growing interest in Kenyan flower and the unique role the country play in the global flower supplying chemical chain .
IFTEX founder and HPP Exhibitions President Dick van Raamsdonk said , " IFTEX has come a long way over the retiring 12 years — and it just keep getting large and in force . This year , we expect a 20 % increase in attendance , with many fresh agriculturist join the show , signaling the vibrancy and continued expansion of Kenya ’s prime sector . "
An industry anchored in innovationKenya ’s floriculture industry — already ranked among the top five global exporters of fresh cut flower — continue to blossom . With 88 % of its exportation destined for the European Union and 47 % head to the Netherlands , Kenya has carve out a unnerving space in outside marketplace .
Christine Chesaro , Director of the Horticultural Crops Directorate ( HCD ) , play up that in 2024 , horticulture earned Kenya Ksh 136 billion , with flower lend 53 % of that sum , aver the sphere ’s critical role in the interior economy .
" Despite challenges such as climate change , pests , and loading constraints , the industriousness has stay live , " she mention . " This year ’s IFTEX is a timely chopine to showcase new investments , instauration , and strategic partnership . "
Nairobi : Where the world ’s floral fraternity will meetFor three days , Nairobi will be the meeting point in time for the global flower fraternity . With Plant Breeders Rights ( PBR ) under KEPHIS ensure compliance and intellectual place trade protection , Kenya now hosts nearly all major international breeders , who will be showcasing their latest and most exciting flower varieties at IFTEX 2025 .
Dr. Isaac Macharia , General Manager of Phytosanitary Services at KEPHIS , underscore the res publica ’s loyalty to quality confidence , including the rollout of e - Phyto credential , online review systems , and rigorous exportation checks to meet international monetary standard .
" Our phytosanitary systems guarantee emptor the high calibre and traceability . Kenya is quick to turn in world - grade peak — digitally certify , blighter - free , and acquire under rigorous abidance , " said Dr. Macharia .
Sustainability at the forefrontAs the floriculture man grapples with climate change and securities industry demands for ethical sourcing , sustainability will take halfway stage at IFTEX 2025 . grant to Catherine Mukoko , COO of the Kenya Flower Council ( KFC ) , the diligence is upholding international certificate such as GlobalG.A.P. , KS1758 , and KFC ’s Flowers and Ornamentals Sustainability Standard ( FOSS ) .
" Sustainability is our passport to global markets , " said Mukoko . " We ’re showcasing not just blossom , but a springy , creditworthy industry that ’s investing in digital transformation , climate - smart farming , and traceability power by blockchain . "
" IFTEX has become synonymous with vibrant displays of flowered prowess , thinning - sharpness breeding technology , and swop opportunities . With newfangled farm joining the sector , existing ones expanding , and nifty acceptance of digital instrument , the 2025 version anticipate a dazzling spectacle of instauration , sustainability , and market access code . "
For more information : IFTEX[email protected]www.iftex.org
