The signatures were recently put for the coup d’etat of Phyto - IT by sensor producer 2Grow . Phyto - IT , a spin - off of the University of Ghent , was a supplier of 2Grow until recently . With this takeover , 2Grow will have the full chain in its own hired man . The putsch mean that the sensor manufacturer from Destelbergen can now spring up faster and can more easy anticipate the wishing of grower from the grocery store .
Dirk De Pauw ( Phyto - IT ) and Wouter De Bruyker ( 2Grow ) varnish the deal with a handshake
Phyto - IT is the senior of the two companies but also the lesser known of the two in the market . A witting choice , enounce Dirk De Pauw , laminitis of Phyto - IT . " As a tailspin - off from the university , we go through that the plant life sensing element used in laboratories were super worthful . In practice , however , those sensors were n’t used much . With that in idea , we decide to set up a ship’s company to bring the sensing element into drill . " Along that path , Phyto - IT came across the young company 2Grow . " It was then make up one’s mind that they would take care of sales and support . "
In the summer of 2021 , the two business started talking about combining the caller . Wouter De Bruycker , CEO of 2Grow : " At that sentence , the first purpose for a takeover were expressed . " When asked if it is a ' get on stair ' for 2Grow , he nods . " Our main finish is to make growers more efficient . We require to do our bite to feed the mankind ’s population by facilitate cultivator acquire more in the same area . " Sales manager Olivier Begerem is enthusiastic : " We can now start growing exponentially . " Phyto - IT and 2Grow will remain two freestanding entity .
PhytoClip sensing element on cucumber plant
2Grow offers works sensors that evaluate the plant in tangible time , basically like a Fitbit . With this information , the grower can measure the result of all actions in the crop and thus better anticipate and react to the climate and all outside circumstances . In this mode , they can monitor plant life vital force and stress , among other things , resulting in high quality and fewer losses .
PhytoStem detector in tomato crop
Responding quicker to the grower ’s needsFor the customer , the coup d’etat means that information from the grower can be converted into product development even quicker . Wouter : " We have always had a lot of direct contact with the agriculturist and therefore hear what they need . Now that we have the production and R&D in - house , we can switch faster . " Dirk adds : " The efficiency of the flow of info improves enormously through this step . "
Now , it is not the case that 2Grow will be shoot off in all directions in terms of intersection development from now on due to the strongly divergent wishes of the growers . Olivier clarifies this . " Before , Phyto - IT and 2Grow both had their own roadmap , which were clearly different . This is because we are in direct contact with the cultivator . In the case of Phyto - IT , there were many contacts with academics . "
PhytoClip sensor in cymbid
Modern productsDirk gives an example . " Phyto - IT has always focused on good measuring on the industrial plant with both a sap flow and a stem diameter sensor . sensor that are also very valuable for growers . However , they increasingly require 2Grow to also be able to measure other things in the greenhouse . Other sensing element are needed for this . "
2Grow wants to fetch such detector onto the grocery in the coming twelvemonth . Extra people will be deployed for this in yield and sales and divine service . The first young sensors are expected this class . These sensors go further than measure directly on the plant . 2Grow is die to present the data that this produces on its own data point platform . Wouter : " We started developing this platform even before the factual coup .
Here , too , there is a clear difference between the two companies . Dirk : " Because the university is an of import customer for us , the information platform is also designed for that purpose . To also serve raiser who have very different need , we have keep our weapons platform quite worldwide so that it is usable for everyone . On the other hand , this means that the political program is not always specific enough for cultivator these days . "
PhytoClip sensor in growing tomato industrial plant
Ready - madeNow that it has take on this step , 2Grow itself can choose which way to go in society to converge the raiser ’s requirements . " Most growers are not academics . We want to focalise our raw products on those cultivator . We see that it is still a challenge for growers to understand data easy , " says Wouter . " The platform is the first grownup pace in a serial publication of improvements that the client will experience in the coming month and age . We want to make it potential for the agriculturist to observe the status of the harvest at a glance and thus be able-bodied to respond even faster . The platform will offer more pungency - sized information . In the time to come , we are drop dead to move more and more towards further automation of the advice for be able to pop the question even more data in real time . "
2Grow can be find at HortiContact in Gorinchem from 10 - 12 May at stand C203 .
For more information:2Grow bvbaAelmeerstraat 59070 Destelbergen , Belgium[email protected]www.2grow.earth
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