During a webinar on March 19th , the Flower Council of Holland will showcase how consumer sentiment towards blossom and plant is evolve . Since April 2023 , consumer sensing in the Netherlands , Germany , France , and the United Kingdom regarding the impact of flowers and plants and the industry ’s sustainability have been measured monthly . In all four countries , consumer sentiment towards efflorescence has become more positivist since the ending of 2023 , while the perception of works has remained in general stable .

How do consumers consider the sustainability of flowers and plants ? This was the cardinal enquiry of the study conducted in 2022 and 2023 across the four European countries . A tracker study was start to cut across sentiment development over an extended period . Monthly , consumer in the four countries are surveyed . What trends are evident in the overall perception of the floriculture sector ? Are there departure between young and old , and how do even non - buyers of flower and plant reckon the products and the sector ? These and other questions will be resolve during the on-line consequence . Growers , traders , and other interested parties can registerhereand will then receive an invitation with a link to take part in the online meeting .

incontrovertible trendFeelings and persuasion about sustainability concerning flower and flora are shift , more so in some countries than others . After the summertime of 2023 , Dutch and German consumer had a more nuanced view of sustainability regarding flower and plant life . The tendency reversed between November 2023 and January 2024 , resulting in a more positive image . In the United Kingdom , positive sentiment increased , while in France , consumer percept remained stable .

Regarding the sphere ’s overall image , the mathematical group of consumers with a neutral perception remains the large in the Netherlands and Germany . In France and the United Kingdom , the chemical group with a plus perception is the big .

YouthLooking at geezerhood groups , it is detectable that young people are relatively more positive about the sector than honest-to-goodness individuals and have become even more confident since April . Consumers continue concerned about promotional material , water role , and pesticides . Notably , the use of peat , specially in the United Kingdom and the Netherlands , has garnered more consumer attention . Sustainability label are increasingly being acknowledge by consumer , on middling across the four countries from 52 to 66 percent . The addition in the United Kingdom is the most meaning ( from 57 to 78 per centum ) .

Registration for the webinar is availablehere .