Long queues in front of the flower shop and at the hebdomadary food market during the weekend was the coming of a turbulent calendar week in the flower trade . This year ’s Mother ’s Clarence Shepard Day Jr. definitely had what it take to break record book . A opinion poll done by the Association for German Flower Wholesalers and Importers ( BGI ) on Mother ’s Day showed that wholesale sales had already increase significantly the integral former week . From Thursday , all ordering and shopping choice were to the full utilize . Online sales , fiat by facsimile and telephone set and sales agreement in the Cash & Carry market went up exceedingly until Saturday . The wholesaler ' on-line shop continued to develop and even goods that were deliver on Sunday were sell by the eve .

There were no regional curio or difference of opinion this year . However , the dealers in Bavaria were particularly pleased . After the hard Mother ’s Day commercial enterprise last class due to unsympathetic flower shops , there were no hurdles this year .

The importers showed that they still did not have enough goods and shipment space capacity . provision and requirement did not amount together here . concern was excellent for high-pitched - tone roses from Ecuador and Colombia , but : " We could have sell more and better . "

High prices when shoppingAnyone who only buy at on the Friday before Mother ’s Day had to bear high Price for product that were pop . The Leontyne Price level was higher for the integral calendar week than in the previous year . Royal FloraHolland ’s auctions reported record book sales , € 43 million more than in 2019 in the calendar week before Mother ’s Day . Wholesalers had to dig late into their pockets , especially for peonies , lisianthus and Levkojen . There was also a gamey demand for roses , tulips , summer flowers , germini and flowering houseplant . Prices also pop off up for book makers such as green and floral “ accessories ” . In terms of flower colour , pink and pastel tones , such as delicate apricot , were popular , but also brightly colored , summery bouquets .

Risk - pickings was rewardedLast year ’s good Mother ’s Day business had encouraged wholesalers to take greater risks when pre - order : “ We have pre - ordered a lot from the gardeners , despite the uncertainness as to whether our client are appropriate to afford - it worked out well , ” Bavaria tell . A wholesaler that deliver nationwide is happy about the succeeder of his provision : " We planned well in advance and withdraw a not bad risk " .

That this willingness to take hazard was apologize was shown by the pre - lodge from the peak craft . Some jobber were able-bodied to report sale increases of up to 40 percent compared to 2019 . Anyone who was afraid of the market quickly ran out of goodness .

" Best Mother ’s Day ever " for flower retail“Satisfied and exhausted ” was the feedback from client in the specialist retail sector after many had put in extra teddy to process their orders . Almost everyone is enthusiastic about the queues in front of the shops . All the more sweet , as all the major market chain had antecedently publicize flower gifts again in a conspicuous and sharply price manner .

The fact that many blossom shop class are now affiliated with their own online shop or with large go-between such as Fleurop has paid off this year . As too soon as Thursday , the order quantities of the previous year were already reached for some customers in the specialist retail swap . Therefore , it was easy to design and ordering for Mother ’s Day . Many short - term orders that were received could no longer be processed on Sunday .

high sales per customer in retailConsumers seem to have adjusted to a Corona banner and longer waiting times in front of the shop are satisfactory to many . In addition , this twelvemonth there is the willingness to spend more money on a flower gift . The client were in the mode for “ skilful peak and were willing to yield good prices ” and since other activities could not take position , the redolence for the mothers were bigger this metre . This time , bouquets of 30 to 40 euro were more the criterion than the exclusion in many workshop . In short : a “ fantastic Mother ’s Day ” that create a “ good mood ” in the flower wholesale and retail swap .

Source : bgi - ev.de

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