“ Designed to grow ” is a new branding initiative launched by Grodan to focus public and policymaking aid on sustainable , soilless develop to fee and treat the world ’s expand universe . The new direction also emphasize the pauperization to transfer from regulate the method acting of production to the impact of production .
André van Wageningen and Gonneke Gerkema with Grodan , this morning time at the GreenTech in Amsterdam
Grodan , part of ROCKWOOL Group , is the earth ’s extend supplier of stone woollen growing media root for professional greenhouse growers . Controlled Environment Agriculture ( CEA ) is designed to grow intellectual nourishment and medicinal crops in a more resourcefulness - efficient way than conventional dirt - based cultivation , prepare it possible to produce higher production using less H2O , less country , less fertilizers , and few , if any , chemical pesticide .
Why this matters ? Because the global universe keep getting bigger while raw resource shrink . Having reach eight billion by later 2022 , the populace will add another two billion people in the next 30 years , many of whom will live in urban environments . That mean we will need to bring forth 50 pct more food than in 2012 to feed the world ’s hoi polloi .
Yet the soil is being lost to degradation between 10 and 100 time quicker than it is forming , while mood - bring on water accent threatens the productivity of conventional dirt - free-base Department of Agriculture in many percentage of the human race . Controlled Environment Agriculture is key to append urban and other populations with fresh , healthy food for the future .
Grodan Managing Director Hub Janssen bring , “ Together with our data - force digital arrangement to endlessly supervise crop ’ wellness and growing need , Grodan ’s gem wool substrates allow professional agriculturist to steer crop culture efficiently and sustainably , sometimes with 10 or more growing cycles in a class . That also includes being able-bodied to recycle the stone wool substrates after fully eject their capacity . In a nutshell , this is the essence of Grodan ’s novel ‘ design to originate ’ mark initiative ” .
alter path on regulationsAnother important issue is that current regulations sharpen almost exclusively on product methods . This is important , but increasingly insufficient as requirement for crop production grows while available resources shrink . To right this dissymmetry , ROCKWOOL and Grodan believe the regulatory focus needs to shift off from a focal point on product methods toward great accent on the broader impact of crop production – including the impact on other resources , admit commonwealth , water , and biodiversity as well as the circularity of the crop production .
To learn more about Grodan ’s brand emplacement , include a new video recording , please visitwww.grodan.com/designedtogrow
