What ’s trendy ? What ’s new ? The immature sector will usher in itself - local and global , from the start - up to the leader in the sphere . That materialize just once a yr : From January 28 to 31 , 2020 , IPM Essen will take position at Messe Essen for the 38th sentence . The fair will be regarded as a guidepost for the come horticultural season . Over 1,500 exhibitors from around 50 nations will present their innovative product and services along the entire value added range of mountains in works production to trade visitors from all over the world : from plants via technology and floristry right up to equipment for the point of sale .
In this respect , the conditions for the successful selling of flowers and plants have seldom been as salutary . On the international level , Royal FloraHolland - as one of the most significant trading place worldwide - already reported good commercial enterprise in the first one-half of 2019 . With a overturn of approx . Euro 8.7 billion in 2018 , Germany offer a stable grocery store which still has elbow room for improvement according to the zeitgeist . For example , green plants have already been make a veritable counter since 2017 : Quantities are rising , as are median prices .
Call for more greenish areasSocial spiritualist are characterizing the novel image of the chic house plant which stands for many things at the same time : responsibility , environmental awareness or lifestyle merchandise . Some influencers have already announced that they will chit-chat IPM Essen . Their accounts supply inspiration for works lovers . In this regard , it is no coincidence that , parallel to the living way , there is a call to create more green area also in public spaces , to reclaim urban garden from derelict industrial monuments , to put plant life on balconies and roof and to renaturize crushed rock garden , e.g. using a groundless flower meadow for endangered bees .
Above all , one matter is crucial : more sustainability . For this purpose , whole urban center are being reforested . Within the theoretical account of the crabbed - border project entitled " Green Cities for a Sustainable Europe " , the Federation of German Nurseries will offer up a seminar on the discipline of " organize Sustainability in the Municipality - Reports from Free Space Planning " at IPM Essen . The European Nurserystock Association ( ENA ) which traditionally meets up at the average will speak about where the path is heading for the biotic community of states .
nursery late record near figure with regard to the selling of woody plants : German wholesale markets alone registered turnover pluses of up to 40 percent . No marvel when campaigns like # einheitsbuddeln ( " # unitydigging " ) , the big tree - planting consequence which was instigated by the Union DoS politics in Kiel on the occasion of the German Unity Day , induced citizenry throughout the federal state to catch spade and plant 110,000 trees in sum .
honest program takes up climate problemsThe initiator gave the tip to take , above all , native species . In metropolis and gardens , these were field maple and plane trees ( for example ) . In the undefended landscape painting , the experts ' advice indicate chestnut tree trees ( for example ) . ash grey linden tree diagram plow the effects of mood modification especially well and , for this reason , were recommended , too . The initiation call " The Green City " knows what other trees also hold the altered climatic conditions and , on this subject , is planning special information tours for the come IPM Essen .
The drouth of the century in 2018 was followed by another year with long - lasting high temperatures in 2019 . At the close of July , the new heat disk for Germany ( i.e. 42.6 grade ) was evaluate in the city of Lingen , approx . 150 kilometre away from the fair center in Essen . Not only trees but also most native plant find it unmanageable to cope with these extreme . The sector must react to this , e.g. by cultivate plants with their own water reservoir , such as Sedum and Saxifraga .
champion of the sectorAccordingly , there is a need for smart ideas for successful merchandising . The IPM Discovery Center in Hall 7 under the management of the Creative Director Romeo Sommer will stand for this . Here , complete shop class situations will be reconstructed and practical passport for sale - increase action will be hash out - a mixture of a showroom , a communicating country , a think cooler and , corresponding to the current point principle of the limited show , a Hall of Fame . For IPM Essen 2020 , the political platform will follow the approach of presenting exhibitors and merchandise as " wedge " . Because : Superheroes can be used to tell exciting stories not only in risible books and Hollywood productions but also at the spot of sale .
In this connector , product which are convincing due to environmentally friendly publicity materials might be grant the " Recycling Hero " title ( for example ) . A seal of caliber which probably also describes the stove offered by the Gladbeckbased company Junger Spross : The firm offers cultivation sets in newspaper pocketbook . At IPM Essen , the starting - up from the Ruhr realm will present itself on a joint cubicle which is being advance by the Federal Ministry for Economic Affairs and Energy and will let young modern companies to meet up . Also involved : WeGrow from Tönisvorst . The troupe is presently becoming established as a specialiser in the field of the sustainable cultivation of quick - growing kiri tree diagram . The showtime - ups will show what has been emerge at IPM Essen , too , for class already : The trend is heading towards product which are sustainable , resource - preservation and worthy for climate change . These let in heat- or cold - broad plant and woody plant varieties as well as strain - cleanup and miserable - maintenance mansion plants .
Every year , breeders develop raw variants worldwide . Most design can actually be seen first at IPM Essen . Last year , that applied to more than 2,500 products - primarily plant breeds . Every year , the right innovation are introduced within the theoretical account of the Innovation Showcase . The meeting place will be the Green City in Hall 1A. It will be particularly colored here . Above all , because top florists will present their ability in various show . The new dorm at Messe Essen will have been completely modernized by the start of IPM Essen and will offer the gross backcloth for this .
For more entropy , see this report put out by IPM Essen .
For more data : IPM Essenwww.ipm-essen.de
