" If only that flora could speak … " How often do raiser make this tacit regard when something happened in their crop that they could not have foresee ? cultivator follow their crop as thoroughly as potential to give plants everything they need .
Mprise Agriware has an app for seed producers and agriculturist , the Agriware Fieldbook App , that help with this . employee walking through the crops can well memorialise on their fluid earpiece or tablet ( optionally with photos or videos ) what they see and notice in the demeanor of the plant . By link up that info to the affiliated IT scheme , information can be entered apace and effectively if necessary . measure is have sex 2.0 .
Product & Development Manager William van Loenen was responsible for the development of this app , which happened in close collaboration with potential customers . “ We often work like this . Horticulture is an open sphere in which people are not afraid to work together . They dare to learn from each other . For us , the outcome is that we avoid develop the faulty product . Because the agriculturist are very clear , so what is not honest enough really does not attain the destination stemma . "

For people in the workplaceAgriware Fieldbook App help people at executive level to record issues of the crop in which they are working . This information is important , because these are the precise people who see the crops on a day-to-day groundwork and therefore have insight into what is materialise with them ( growth , diseases and plague , spontaneous variation and so on ) .
However , they are facing two challenges . The first is that it must be possible to commemorate the information in a dim-witted manner . The second is that info only makes sense if you eff how to translate it into meaningful action . Agriware Fieldbook App addresses both challenges . No paperwork or complex Excel filing cabinet , but decipherable , insightful forms on a mobile phone . It ’s as simple as that . " That ’s how we want it , " says Van Loenen . “ Creating useable apps that enable a company to knead more efficiently by using employment storey knowledge during the exchange of information .
In increase to these ad hoc observations , periodic chit can also be scheduled to proactively supervise crops and thus supervise length or EC / pH value . In addition , hoi polloi in the work not only want to memorialise , they also involve for accurate selective information about the history and development of crop , so that they can make better decisions . The app brings that information to the end user . ”
No other framework than customer needs“At seminal fluid companies , but also at other propagator and breeders , we see a growing indigence to be able to supervise crops on a daily cornerstone , ” Van Loenen continues . “ And as approachable as possible because a variety of groups of employee work on in the crops . We have started work with a routine of customer on this basis . With client need as the only theoretical account - we had no budget or time limits . But it had to be good in the thought of the client . So we had to drop out several theme before getting where we are now .
Practice was our airless familiar . The end substance abuser is the guideline . How does he cultivate ? What does his day look like ? How does he want to enter things ? We used that cognition for a trial manikin , which was further refined base on practical experience .
The development of Agriware Fieldbook App does not quit after the introduction . We keep mouth to customer groups because the market is forever change and because customers are in development as well . This way we continue to contribute to their success . "
Do you want to learn more about the Fieldbook App ? inflict the party during the ISF in Nice or at the GreenTech in Amsterdam .
Mprise Agriware ™ Newtonstraat 23902 HP VeenendaalP.O. Box 5983900 AN Veenendaal , The Netherlands
+31 ( 0)318 508810[email protected]www . Mprise - agriware.com