For the 5th year in a row , theCalifornia Legislature will honor the state ’s flower farmers and tell apart their contribution to the country ’s economy and work force by declaring June California Grown Flowers Month .
State Department Sen. Mike McGuire is again putting forth the solvent to “ honor the men and women of the California grow efflorescence industry for their commitment and productivity . ”
“ California is America ’s premiere growing area for gamy - quality cutting heyday , ” McGuire said . “ No one does it better than Golden State flower Fannie Merritt Farmer , and because of their hard piece of work , California accounts for 75 percent of all domestically supplied cut flowers in America . ”
“ To top it off , we are direct the world when it comes to sustainable grow practices and we could n’t be more delirious to recognize the hard oeuvre of the thousands who make California the best prime commonwealth in the country . ”
McGuire , who come in from a family unit of farmers in Sonoma County , represents a territorial dominion that stretches from Marin County up to the Oregon boundary line .
His resolution signal out California ’s leading role in flower - growing and the economic wallop of the industry . The state ’s growers acquire three - quarters of the thinned flowers in the U.S. , supply 145,665 jobs and answer for for a total economical impact of $ 12.2 billion .
Members of the state Senate acknowledged California ’s flower farmers for the value they contribute to their community and the United States Department of State ’s economy after the settlement was passed in 2018 . Pictured left to right : Sen. Bill Monning , Sen. Henry Stern , California blossom James Leonard Farmer Anthony Vollering ( back ) , Sen. Hannah - Beth Jackson , Sen. John Moorlach , California Cut Flower Commission CEO and Ambassador Kasey Cronquist , Senate President Pro Tempore Toni Atkins , Sen. Kevin de Leon and Sen. Mike McGuire .
In summation to the resolution , retailer statewide will stigmatise California Grown Flowers Month with in - store displays and promotions that draw care to the wide variety show of flowers from the Golden State they sell . So far , Safeway , Albertsons , Vons , Pavilions , Bristol Farms , Gelson ’s Markets , Bristol Farms and Lazy Acres Natural Market have announce plans to portion out the rootage matters message with customer in their floral departments .
At Bristol Farms and Lazy Acres Natural Market , floral director Kristin Lares is plan to feature show that underscore the California Grown varieties of flowers and bouquets within her store . The company has long been a champion of California Grown efflorescence , with 85 percentage of its flowers coming from California . There are 13 Bristol Farms stores and five Lazy Acres market place in California .
To further emphasize Lazy Acres ’ and Bristol Farms ’ allegiance to California , Lares programme to include signs that tell customer more about the James Leonard Farmer the source from .
“ We offer California Grown Flowers and Greens class - round , ” says Lares , “ but we ’re going take the month of June to lionise the human relationship we have with our California flower farming families . ”
The stock also will feature flower - centrical events include a free flower crown making shop , which was a big bang with client last year .
“ Such events create an opportunity to pursue client one - on - one about California growing praxis and our stores ’ “ farm - to - floor ” flower practice session , ” Lares say .
Northern California Safeway memory board plan to storm up their on-going “ Blue Bucket Campaign ” that displays dozens of California Grown Flowers in blue container with align California Grown Flowers month signage and flower sodbuster stories . Northern California Safeway stores will be lionise California Grown Flower Month by providing a “ couple usher ” highlighting merriment ways to pair California Grown Flowers with California wine and cheeseflower .
Safeway ’s blue bucket military campaign has imbibe logical care to the beautiful CA Grown Flowers in each of their Nor Cal position .
The military campaign not only draws attention to the importance of buy the flower grow by California ’s heyday - grow families and fete California Grown Flowers Month , but it also drives sales .
Safeway ’s Northern California have see double - digit increase in sale of California Grown flowers – cerebrate 12 to 16 percent – since the blue bucket campaign was bug out in 2017 .
follow this short video recording to learn more about California Grown Flowers Month and Safeway ’s California Grown blue pail program .
reference : California Cut Flower Commission
