By Karri Sandino
Photo Courtesy KIOTI
Mr. C.G. Kim is the Chief Executive of KIOTI Tractor Division , Daedong - USA , Inc.
KIOTI ’s decision to dole out its own products several long time back might seem like nothing special , but it has everything to do with KIOTI ’s commitment to know what its customer and dealers need .
C.G. Kim , president , KIOTI Tractor Division , Daedong – USA , Inc. , draw the successful transition from third - company distribution to self distribution as one of the fellowship ’s significant acquirement .
And it was all about painstaking decision - making .
The Direct - Distribution ChallengeAs a company , Kim says , “ we decided we need to distribute and commercialise our own products and to work up a dealer establishment . ”
By this , he means KIOTI ’s surroundings would be one in which “ monger can be characterize by their loyalty to the KIOTI product and brand and their devotion to serve and intersection support . ”
“ This was not an easy process and it is one that continue today as we summate new , qualified trader partners , ” he aver .
Meeting the challenge to instal a well - acknowledge foreign brand in the U.S. marketplace began in 1985 when Daedong Industrial introduced their first KIOTI succinct tractor in the United States . By 1993 , the company had established enough of a toehold in the market to create Daedong - USA , the North American statistical distribution arm of the Korean parent party , Daedong Industrial Co. , Inc. The Korean - based tractor producer was founded in Korea in 1947 before the Korean War ; it ’s established itself as routine one in the Korean agricultural machinery industry .
KIOTI is a air division of Daedong - USA , which distributes KIOTI products for Daedong Industrial Co. , Inc. ,
The real push for KIOTI in the United States come when C.G. Kim join Daedong - USA in 1997 . Kim sharpen on direct dispersion , and under his guidance , the companionship has experienced an modal annual gross growth of 30 percent .
Progress Never Stops at KIOTIContinued progress and the perpetual pursuit of excellence are arch over philosophies of KIOTI , read Kim .
“ KIOTI , as a company , systematically looks for areas for improvement , ways we can do things well and methods that add note value to what we do .
“ This embodied finish pervades all aspects of our business and we are set to be the best at what we do and to become the leader in the diligence , ” says Kim .
Flashback to the company ’s original , Wilson , N.C.-warehouse — KIOTI need to take a careful look at its infrastructure and capableness to wait on its dealers and retail customers .
“ While the deftness served its role , it did not lend itself well to the distribution of tractor , attachments and implement , ” Kim explicate .
“ For KIOTI to develop and to ply the divine service our dealers and finish users require , it was necessary for KIOTI to move to a new deftness specifically designed for our needs , ” he enjoin .
In 2004 , KIOTI move from Wilson to its modern headquarters and distribution center in Wendell , N.C.
In the midst of all the changes , growth in the KIOTI line of ware continue also , say Kim .
Within a relatively short span of time , KIOTI ’s line of premium compact and usefulness size tractor has grown from two models to over twenty models range in sizing from 22 horsepower to 90 H.P. and each year , KIOTI and Daedong fetch novel models and intersection to the North American marketplace .
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