In Romania , the month of March marks not only the jubilation of Women ’s Day on March 8 but also the traditional " Martisor " solemnisation on March 1 , a tribute to the offset of bounce , making March the unspoiled month for the flower business in Romania . An analysis by the company Frames demo that women make a meaning contribution to this business .

According to Frames , the blossom industry in Romania could reach an all - metre record this year of more than 3.5 billion RON ( 700 million EUR ) , free-base on the pregnant increase in sale and the diversification of the concern in this sector . For the huge majority of florist , March 1 and 8 represent the summit of sales , with business sector valued at more than 30 million euros .

Flower bouquetsAt an average Mary Leontyne Price of 80 RON ( 16 EUR ) , if at least one-half of the women receive a bouquet of flowers during this period , a simple computation show that more than 2 million corsage will be sell . Sales recorded by florist could exceed 162.5 million RON , or 32.5 million EUR . According to data from the National Statistics Institute ( NSI ) , there were 4,063,000 women aged between 15 and 49 in 2023 ( 41.4 % of the entire distaff population ) . The estimate weigh that more than 90 % of flowers are deal in the city .

" Compared to old age , the median Mary Leontyne Price of a corsage of prime has increase importantly , from 40 RON ( 8 EUR ) in 2020 to 80 RON this twelvemonth ( 16 EUR ) . There are , of class , cheaper bouquets , especially of carnations and hyacinths , but also bouquets and flowered arrangements that be hundreds of lei and are sold by specialized firms , " the NSI reports .

The note value of flower sales on March 1 and March 8 is similar to last year ’s , as the fall in purchasing power will go many customers to opt for cheaper flower bouquets . Over 2025 as a whole , however , flower and works sales will most likely get to a newfangled all - time heights of more than 3.5 billion RON ( 700 million EUR ) .

It seems that the Romanian flower and ornamental plant market is maturing . Offers have greatly diversified , and prime are now betray in significant quantities in hypermarkets . This positive evolution is also true for ornamental plants , not just cut flowers , which are recording a positive trend in sales in all shops . In other quarrel , for many Romanians , having at least one ornamental works in the house has become a pleasant substance abuse , " says Adrian Negrescu , Frames manager .

The Romanian blossom businessStatistics from the Trade Register and the Ministry of Finance show that the identification number of firm active in the flower business has tripled from 2021 to the present , increase from 3,111 firms to 9,067 today . Their clientele has grow considerably , from 2.2 billion RON ( 440 million EUR ) in 2021 to 2.87 billion RON ( 574 million EUR ) in 2023 . In 2025 , preliminary data suggest that , due to splashiness , the diversification of offerings , and especially the increase in white plague , the line of work will get in touch with the 3.5 billion RON mark ( 700 million EUR ) .

By comparison , 10 twelvemonth ago , the business concern of ship’s company in the sphere barely exceeded 401 million RON ( 80 million EUR ) . The sector ’s profits have increased from 29 million RON ( 5.8 million EUR ) in 2014 to 207.3 million RON ( 41.5 million EUR ) in 2023 . In 2025 , Frames analysts expect a lucre of over 300 million RON ( 60 million EUR ) .

The more than 9,000 firms currently register employ over 6,000 employees , double the telephone number from 10 years ago . Most specialised firms are located in Bucharest ( 1,722 ) , Ilfov ( 429 ) , Cluj ( 413 ) , Iasi ( 344 ) , and Constanta ( 336 ) .

Among the most important players in the heyday and other plants business deal are Diva Sol SRL , Agroland Business System SA , Pet connection Europe SRL , and Spic Agro SRL .

" Apart from the declamatory prime importers ( importing mostly from the Netherlands ) , the immense majority of companies in the flower sphere in Romania belong to to the micro and small enterprise category , with an norm of 2 employee , an average upset of 964,000 RON ( 193,000 EUR ) , and an mean profit of 150,000 RON ( 30,000 EUR ) .

The vast legal age of the company in this field are micro - endeavor operate in the area of retail sale of blossom . They are firms that have kiosks on street corners or own modest commercial-grade premise . For many of them , March is the meridian of cut-rate sale , generate , of class , the highest profit , " agree to the Frames analysis .

Flower assortmentOn March 1 and March 8 , the well - selling flowers are give flowers , especially jacinth and freesias . However , 2025 may see increased interest group from Romanians in roses and Anemone quinquefolia . Roses are popular because the supplying is higher than ever and the price has remained relatively static , while snowdrops are appealing due to their low price and , in the context of use of the February snowfall , their symbolical representation of the approach of spring .

" As the weather has been unfavorable , imported flowers will probably direct the market , as some varieties have become cheap than those from local output . Many Rumanian manufacturer are strongly affected by heighten logistic costs , with flatulency , electricity to heat the greenhouses , and transportation being more expensive than last year , " adds Negrescu . " Unfortunately , as nursery costs have uprise , many producer have given up and moved into the flower import patronage , " he tote up .

Beyond these trends , as in premature yr , there is meaning demand for limited posy accompanied by gifts , which are in the main sold online . " Online offers of flowers and natural endowment are at the vanguard , with the exploitation of fast messenger service and card defrayment , including interest - free installment , importantly boost this niche marketplace in urban areas , " the Frames analysis states .

Frames ' depth psychology of the flower market business concern in Romania was based on the financial datum report by companies with CAEN ( economical activity ) slang 4622 ( wholesale craft of flowers and works ) and 4776 ( retail deal of flowers , plants , and seeds ) to the Ministry of Finance for the year 2023 , statistical data on the dynamics of companies from the Trade Register , and information from the National Institute of Statistics . The estimates for March 1 and March 8 gross sales in 2025 belong to Frames and were based on discussions with companies in the sphere .

origin : Agroberichten Buitenland