Over the last ten class , the ornamental manufacture in Mexico has grown significantly . And there still is a mass of unlatched potential difference in this sphere and opportunities to grow , also for the Dutch companies that are eager to expand or come in this market place . Recently , the Dutch Embassy in Mexico has carry out a market study to place business opportunities for Dutch provider of engineering and generation material in the Mexican decorative sector . On Monday , November 28 , they presented the study online , which was play along by two guest speakers who react to the cogitation and shared their perspectives on the ornamental marketplace . In this clause , the recording of the presentation and the sum-up of the bailiwick that was presented by Enrique Arias of OPF Mexico , the organization that conducted the study .
Why this study?The reason for the study is that the ornamental sector is already an important sphere in Mexico , and the Netherlands is an authoritative partner of Mexico in this sphere , explicate Erik Plaiser , Agricultural Counselor for Mexico and Cuba , at the Netherlands Embassy in Mexico City . " A lot of people consider that there is a lot of unlocked potency in this sphere and a lot of opportunities for increase . " The last time Embassy in Mexico did a field was in 2008 . " After that , there was little concrete data uncommitted , so we determine it was a in effect moment to do this study , and in this picture , you will hear the main results and finale . The 99 - pageboy report named " opportunity for Dutch Businesses in the Mexican Ornamental Sector " can also be downloaded here .
A sample group of 600 growers in main cosmetic production statesAreas start out by showing a summary of the study to give a broad theme of what is in there . " It is a securities industry study . That is how we should approach it . " For the study , a sample chemical group of 600 grower in the master state where ornamental plant and blossom are produced , namely Morelos , Puebla , Querétaro , Mexico City , Michoacán , Veracruz , and Baja California . In gain , interview were reserve with the master opinion leaders of the decorative sector in Mexico at public , academic , and private levels , and the opinion of the main associations of cosmetic cultivator in the nation , members of the Advisory Council of Ornamental Plants & Flowers Mexico , was considered .
full marketplace by grower sizeIn Mexico , there are 14,750 Nano agriculturalist ( with no job relevancy given their informality and lack of technification ) and a total of 10,818 full - sentence agriculturist . These are classified by sizing as follow : 5,805 Micro raiser ( 1,929.32 ha managed ) , 3,819 Small grower ( 4,750.08 ha managed ) , 1,117 average growers ( 3.468,16 ha managed ) , and 77 Large growers ( 2,857.65 ha managed ) , for a total of 13,005.21 ha of full - clip use ( generate one-year gross of just about € 1,521.58 ) and 10,083 ha served by Nano growers ; a total of 23,088 ha and 25,568 growers within the Mexican Ornamental Sector .
Of the 13,005.21 hectare dedicated to the full - time production of " Ornamental Plants " and " Cut Flowers , " the watch over areas can be describe with a eminent concentration of production . Estado de México ( 52 % ) and Morelos ( 20 % ) account for more than 70 % of the market and are followed by the group of country of Nuevo León , Puebla , and Mexico City , which are of significant size .
technological level of the growersThe hectares are divide at the technical degree , and in thereport , one can see how the grower are divided . 52.80 % has a modest technification level , 33.10 % middle - low-pitched , 3.16 % Middle High , 2.03 % high , and 0.02 % very high . business concern opportunity identified for the Dutch suppliers are consociate with the 14 % of the growers classified as " Middle , " " Middle - mellow , " and " High " technification level , regarding them as the literal market potentiality for Dutch technical supplier .
Mexican marketplace has grown significantly over the last ten yearsThe Mexican ornamentals market has grown significantly and dynamically over the last ten class , both in the number of hectare devoted to production and in the act of employee . " In the last ten years , the Mexican marketplace for cut flowers and leafage has grown by 42.15 % in hectare , and in the plant market , the average growth in hectares was 64.29 % . In term of employability , the slice flowers and cut leaf sphere turn by 50 % in the same period , while in the plant ' sphere , its increment was 40 % . "
Main products produced"In term of cut blossom and foliation , we can see something that is quite coarse and is also come about in other countries , " he allege . pink wine are quite common ( 49.73 % ) , followed by chrysanthemum ( 41.62 % ) and gypsophila ( 22.70 % ) . In producing life plants , the market is dominated by three metal money ; poinsettia - which are presently in season - with 17.19 % is the most common and most significant one . Then , the marigold ( with 15.63 ) , of which the time of year just ended with the Day of the Dead and follow by geranium ( 15.10 % ) . These specie are accompany by a 2nd group made up of Echeveria / Succulents , Rose , Adonis , Aromatic plants , Begonia , Kalanchoe , and Aloe Vera . There is also a third group with very low portion of involvement , integrated by Fruit Trees , Lavender , Cactus , Petunia , Dahlia , and Hydrangea . Finally , a little more than 35 species were grouped under the " Others " category .
Opportunities for breedersOne of the behaviors observed in the Mexican ornamental grocery is the involvement in persisting in investments in new variety . About 30 % of the growers of ornamental have these expert recitation in their process , and this stand for a very good opportunity for breeders . 34,88 % of the growers have integrate new varieties , highlight the fact that almost 23 % did it more than a year ago , so there is a spate of investment there . We can see that they are seek fresh varieties and that there is an interest .
Factors that are valued the most by the growers are price and availability , but also accessing unexampled markets is valued highly . All in all , we see that they want helper to create partnerships to find young markets / client . They are willing to give and are eager for technical accompaniment . They want to have a relationship as a partner , not as a provider .
The main challenge describe are assort with the deficiency of registration with SNICS by breeders . grant to the head of SADER , " alien provider do not take the necessary footstep to register their patent with SNICS , so they can not be given proper follow - up . " accord to the bailiwick , 41 % of the respondent are willing to pay for the right and happen it just . Some growers did not even know about these regularities . ( Eager to teach more about stock breeder ' right site in Mexico ? Scroll to 45:20 in the video )
R&D projectsIn terms of research , the main points of interest from the agriculturist are crop development , cuss restraint and prevention , and disease control and prevention . 56 % of the growers interview were concerned in participating in research and development project . However , one of the main limitations identified is the lack of proximity between enquiry centers and cultivator .
ExportsOnly 4 % of the growers in terms of cut bloom and foliation export to other countries . This does n’t think they do n’t require to . The possible action are endless , and specially the potential of exporting cut flowers to the US and Canadian marketplace is high as they can transport the flowers by land , so why are n’t they doing it ? chiefly the Mexican marketplace is so attractive that they are in their ease zone . That ’s why they sell most of their products – sometimes even at very low-down prices- in Mexico . They do n’t require to take care of all the paperwork .
ChallengesIn Mexico , there are many agriculturalist with small hectare . One of the independent challenges is how to reach out to these raiser . Another challenge is that many are propagating varieties illegally . All in all , face - to - look contact with the agriculturalist , contract bridge , and establishing relationships are keywords . And an opportunity to lay down relationships is at the third variant of the OPF expo that will take place from September 12 - 14 , which will gather a lot of growers .
Click here to download the study .
For more entropy : Benjamin LealAgricultural Officer at the Embassy of the Kingdom of the NetherlandsDepartment of AgricultureVolcán 150 | Piso 2 | Col . Lomas de Chapultepec | C.P. 11000 |CDMXTel : ( +52 ) 55 1105 6563Mob:(+52 ) 55 5466 1160
