Greenleaf Flower Growers and distributor announce the opening of its tenth location and its first international operation gist . This 20,000 square ft readiness is located within a 20 - hectare prime husbandry complex and becomes home of the company ’s Mexican Flower entity ( Four Brothers Farms ) near Ixtapan de la Sal . Four Brothers Farms is a wholly possess entity of Greenleaf .
The facility , located in Central Mexico , will house all of the company ’s Mexican floral operations . Four Brothers Farms will execute , manage , and coordinate produce surgical procedure with paw - choose growers , harvest , post - harvest processes , pre - cooling , promotional material , and coordinate all logistics for exporting . Four Brothers Farms is also a floral gift ware manufacturer producing and promotional material giftware that include preserved flower . Greenleaf ( the importation arm ) will act as the broker of record , purchase and distribute products grow and forgather in Mexico throughout the United States .
brisk flowers will also be grow , reap , purchased then truck to the operations center via the caller ’s own trucking division in Mexico . “ This state has amazing blossom , ” say Beth O’Reilly , AIFD , Director of Merchandise and Marketing at Greenleaf . Beth has walked the fields and audit product that include “ awing tropic bloom ” such as ; bird of paradise , tailflower , pep , heliconia , orchids , protea , an talkative variety of alien blooms , as well as owing varieties of rosiness , alstromeria , and hundreds of other peculiarity cut flowers . Four Brothers Farms will enable Greenleaf to get at flowers from Mexico ’s southernmost territory where lush greenery can be harvest , throughout the Orient , west , and the northern growing regions of the country .
Additionally , this summer , Greenleaf will launch weekly truck service from Mexico on its own tractor - trailers into Miami , Florida . “ We are extremely excited about bringing some of the world ’s most exotic and sensational flowers and making them available nationally , ” say Rob Spikol , Greenleaf ’s President and CEO .
Greenleaf has been operating in Mexico since 1995 and over the last two age has made significant investments by expanding its presence ; purchasing tractor trailers , developing new strategical initiatives , and placing our operations center within the country . “ This expansion is the turgid of its kind , ” say Stuart Kitayama who moved to Mexico 25 long time ago for explore the flower regions , search for great farm , and search every option for the company . At the time Stuart and his wife Carol packed up their two unseasoned daughters and entrenched themselves in the local culture . After a few years in Mexico , Stuart impress back to California to lead the move to specialty cut flowers and by from roses at the family ’s US farm ( KB Farms ) in Watsonville , California .
“ We could not have carry out this move if it was n’t for our founders pioneer life 25 years ago , ” Rob Spikol say . Greenleaf with Four Brother ’s Farms is the only peak company of its variety in North America . “ Our custom is growing , ” and that ’s exactly what we intend to do , Spikol say .
Greenleaf entered a disruptive period as they faced challenge within its segment of floral dispersion . “ Our industry change quickly , ” he proceed . " Our company needed to alter , we had to accommodate to new demand and be more responsive to customer demands we needed to center on where business organization will be , alternatively of where it was . ” Spikol link up the party as COO in 2015 and was raise to President in 2017 .
Greenleaf closed a telephone number of underperform locations and at the same time continue laser - focused on building a company for the future . With the aid of some of the most gifted masses in the industry and a Board of Directors that are committed to “ winning ” they begin the unmanageable process of developing a company for the time to come . “ We ripped apart just about everything . ” said Spikol . " We work along with our vendors and engaged all our employees as this work pushed and challenged them for weeks and calendar month . Today , thanks to our most worthful plus , our people and our partners , we are significantly strong than we were , and looking forward to the next 60 age as a healthier , affirmative fellowship with a imagination and on a track to new level of success , " he continue .
For more data : Greenleafwww.greenleafdirect.com
