In their monthly chromatography column ' Trade Talk ' , Dekker Chrysanten highlights the companionship Koning Nieuwendijk :
Aalsmeer is often seen as the epicenter of the ball-shaped flower craft . Every day , countless motortruck loaded with sweet flowers will the auction earth , heading to customers across Europe and beyond . Many exporters are based on the FloraHolland Aalsmeer auction bridge priming , include Koning Nieuwendijk .
In the GenesKoning Nieuwendijk is now a well - known name among wholesalers in countries such as Germany , Denmark , Sweden , and France . However , the company in the first place started as a German florist shop chain , founded by the Nieuwendijk family about 45 years ago . After several years of hard piece of work , the successful chain was sold , and the Nieuwendijk family returned to the Netherlands . Here , Koning Nieuwendijk was founded , focusing on the sale of flower and works to florist chains and wholesalers across Europe . Passion and DedicationIt ’s evident that Koning Nieuwendijk is a true family business , but it was n’t the company that ab initio capture Viktor ’s interest . Viktor , now 31 age honest-to-god and at the helm of Koning Nieuwendijk , is the Word of the company ’s founding father and ab initio pursued a calling as a sports teacher . However , this did not bring him the felicity he seek , leading him to an internship at a party on the FloraHolland Aalsmeer auction grounds , finally finding his way into the flower and plant industriousness . advise by his don to " first take a face at other business , " Viktor made various digression within the sphere . He lived in Copenhagen for a while , where he sold flowers at the wholesale mart , and worked in Switzerland as a line driver . With broad experience and knowledge , Viktor returned to the kinsfolk business , where he now leads .
Different Generations , unlike InsightsThanks to his experience outside the home business organisation , Viktor brought many new brainstorm with him . His most significant impact was on the purchasing scheme , leading to a major efficiency boost . armoury was purchase more strategically , do Koning Nieuwendijk more relevant to its client . This resulted in development in both the figure of customer and the volume of cut heyday and plants sold .
A broad choiceOriginally , the ship’s company was strong in plant sales agreement , but nowadays , reduce prime make up the largest share . customer can also change state to Koning Nieuwendijk for pots , vase , and other items . In the exporter ’s cold storage , many types of shortened flowers can be discover , with chrysanthemums , alongside rose , forming a major product grouping . The pompon - shaped santinis are especially popular with both Viktor and his customer . Viktor personally walks through the rows of flowers every morning to know what to bribe . " My client love that I have personally find out the peak and that I stand up behind them 100 % . That build trustfulness and ensures they keep coming back to us , " says Viktor . Dutch PragmatismDekker is well stand for in Koning Nieuwendijk ’s cold memory , with varieties such as Purpetta , Doria , Aurinko , Peptalk , and Jeanny . to boot , disbud chrysanthemums like Playtime , Souvenir , Antonov , and Topspin are available through the webshop . " Something simply has to be good . If it ’s not honorable , I go away it . It ’s that simpleton . "
Source : dekkerchrysanten.com
