" As a company , we can worry about how the world check blossom and wait for someone else to take footstep , or we can take the first stride ourselves , " enjoin Wouter Duijvesteijn of Beyond Chrysant . On November 28 , the Beyond Experience open , a project he has been officious working on , with the help of many , since last summer .
Martijn , Sanne and Wouter Duijvesteijn
" As growers , we have to severalize our story . In late long time , I have often wonder : can I still be a grower ? Sometimes it seems like everyone is against you . I pen a pillar about that about three days ago for a Dutch magazine ( ( Tuinbouw Jongeren Nederland ) and it has outride in my mind ever since " Besides his work as a chrysanthemum grower , Wouter is also active on the board of SIGN ( Dutch Foundation for Innovation in Greenhouse Horticulture ) . There , a few years ago , he developed the Horticultural Experience playbook , which propose inhalation and practical tips to growers hosting visitor at their nurseries . This include five storylines that show , in a childlike agency , what encounter in and around the nursery .
The real story"To show the growers ' story , I think of construct an Experience last summer . The whole , real , and reliable story of greenhouse grow will be told here . " Wouter does not have to do it alone , because by slope his story to suppliers and other parties such as Glastuinbouw Nederland and SIGN , he has find many partner for the Beyond Experience . " I influence with supplier who serve me make sustainability steps , and to them , I then made a presentation and vend the mind . My interrogation was : shall we do this together ? Everyone aver ' yes ' . I made the area available , and with all parties , we set to work to determine up the Experience . "
From A to ZWouter continue : " It does take a pile of doing because this undertaking take a mint of time . Fortunately , we are doing it together and even my sister Sanne gave up her business at the hospital to join forces on this project . She thought this was so nerveless that she set about into this , and so you see how attractive horticulture is too . "
" One party handles communication , and the other has access . Each supplier has written a part of the story , from education and cultivation to jackpot and waste matter disposal . With the avail of Meta Menkveld , communication consultant , the news report was finally written from A to Z. Each section is sustain by hard-nosed examples , e.g. the cool discussion section sport a cool machine . And how does breeding study ? We made everything real , making the Experience also very suitable for school children . The tours are provide by a professional in communicating with more than 30 twelvemonth of experience . "
" We trust our story will promote growers to do something too . Do n’t expect for someone else to do something , but take steps yourself . This does n’t have to be a big project , but everyone can do something in their own style . Talk about your work on a natal day , invite someone to your troupe , or post a message on LinkedIn , " Wouter concludes . " For us , in the end , the option was : either we do something , or we terminate screak . Now we area about to spread our doors and the whole res publica can see it . "
For more information : Wouter DuijvesteijnBeyond ChrysantTel : +31 ( 0 ) 648 088 440[email protected]www.beyondchrysant.nl
© FloralDaily.com/Mirthe Walpot
