It took a long clip to develop Bellalinda Cerise into a full commercial-grade grow area since the budwood was limited owe to the slow growth of the works . Market intake was also irksome as a final result but patience compensate off when the consumers happen upon the true stunner of the flower , says Calvine Emadau , Commercial Manager at Karen Roses , when talking about Bellalinda Cerise . This Kenyan rise farm started growing this kind of Continental Breeding commercially since 2020 and the requirement has been increase ever since , in particular in the luxury domain , he explain .
First farm growing roses under steel greenhousesBut before talk about Cerise , first a bit more screen background information on Karen Roses Limited which opened its doors to commercial cut flower farming in 1989 . “ It was the first farm in Kenya to grow rose wine under blade greenhouses . It is is a home owned but professionally melt company which proudly owns 6 farm located in two county with over 90 ha in product . The first farm is located in Kenya ’s capital Nairobi and 5 in Eldama Ravine , Baringo Central County , a rural town around 200 km from Nairobi that lies on the Equator at approximately 2,100 time above ocean level . Growing with professionals to become highly skilled in growing flowers is the journeying we have been on since 1989 . Every efflorescence in our gardens goes through punctilious selection processes to guarantee we are always growing the best that forgather our absolute customers taste and preferences . ”
They work closely with their spouse from breeding to amount up with pre - option of varieties . “ These are then brought to our dedicated 0.5 ha trial business firm where we grow them and test their adaptability to our environment . ”
Their primary crop is the standard rise up with 70 hour angle in production , out of the total region of 90 ha , with over 40 commercial-grade varieties . The other main crop is the spray rise with over 60 commercial varieties . “ All of them are top agio selections . ” New in their portfolio is a full coloration range of Alstroemeria , special greeneries in Lepidium and Hard Ruscus , colorful garden colored plants in Limonium and Eryngium , unsophisticated feel summation to the bouquets in Photinia and finally a swish coating in Solidago and Gerbras . ”
Bellalinda Cerise : “ Patience pay up off”So , let ’s go back to Bellalinda Cerise . How did it all started ? At Karen Roses , they have had Bellalinda Cerise since 2017/2018 but on trial run basis only . Then , in the COVID-19 period in 2020 this diverseness came into the head as a garden spray of pick for their client in the luxury playing area . agree to Emadau , it take up a foresightful clip to develop Bellalinda Cerise into a full commercial develop expanse . “ The budwood was limited owe to the dull increase of the plant . Therefore market ingestion was also tedious . But solitaire paid off when the consumer discovered the true beauty of the flower . Its ample in color and available in longer lengths than regular spray and that is what our consumer value . And for us as a grower , this variety stands out as a very hard assortment in its class and very arduous to beat . It ’s very resilient to plague and diseases and hardy in growing , a feature that keeps plague and disease away . In the vase it is equally dominant and gives consumer maximal value for their spend , whole justifying its monetary value . We believe it ’s the most rewarding variety in the vase in gain to tot up a strong but welcome color to our client ’s spaces . ” Currently , they grow Bellalinda Cerise on an surface area of 0.5+ha .
acquire demandThey mostly sell their peak direct , but they defend some front at the auction bridge , and ship them all over the world . They promoted the salmagundi in the marketplace by joint marketing from the stock breeder and also directly by themselves within the markets they are active in . by and by it grew through active referencing , Emadau explains . So how does the demand usually develop for these type of roses ? “ It is inviolable and market specific . Such excerption are first demanded in the main in the Far East regions and recently demand and popularity is growing to the other spray uprise take in regions , especially among luxury lines . ”
Eager to expand with this variety ? “ We mind to our customers and when they want more , we give them . This has been the trend of development for Bellalinda Cerise with us and we foresee this continue into the number years . ” And when look at the future , Emadau foresees a shiny future . “ It is a variety that is intemperate to supplant it so I expect it to be a variety of choice for a prospicient prison term . ”
For more information : Karen RosesCalvine EmadauTel : +254(0)727273549Email:[email protected]S : calvine.emadauwww.karenroses.com
Continental BreedingJuan Damian RequenaEmail:[email protected]www.plantascontinental.com
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