Next week , Danish agriculturalist Rosa Danica will put its first own engender Isophylla bellflower on the market . After pot roses , the bellflower is their biggest twelvemonth - beat harvest , but so far , they only had the portenschlagiana type in their mixture . Now they added the first Isophylla type , namely IceBlue . This time of year , they will put a small constituent , around 5,000 plants per week , on the securities industry , and will adjust next year ’s production according to the feedback they receive .
Campanula Isophylla IceBlue"Historically speak , the Isophylla - also know as Star of Bethlehem - is probably the oldest campanula species maturate . It was always do it as a grandmother plant with a trialing habit and quite a bad ledge living . We reckon a good electric potential for this type , and we therefore started to spawn it ourselves several years ago " , say Gert Jensen of Rosa Danica , breeder of IceBlue . According to him , this new variety is characterized by its flower color , upright habit , easy to grow habit and effective ledge life . " The color is what catches the attention , but when breeding , we look at the motley ' habits first . For us , as stock breeder , it is an well-situated to grow variety - if being turn in the right-hand climate precondition it is a well branch naturally compact variety - and the shelf life is between 4 - 6 weeks . "
First on the market next weekThe first IceBlue bellflower will be on the European food market in low numbers this calendar week . " We will only produce 5,000 plants a week until September " , says Torben Modh Madsen , chief executive officer of the company . This is just a very diminished portion of their total bellflower production - of the portenschlagiana type , they develop about 80,000 plants per week . " It is all about trialing the motley and gathering the feedback . Therefore , during this season , we will also ship samples to our customers and cash and carries . Afterwards , we will see how the need develops and how we will bear on the production next time of year . "
Birgitte Toustrup Andersen , Torben Moth Madsen and Torben Ryg of Rosa Danica at the IPM Essen
Demand for CampanulaOver the last years , the demand for bellflower has increased , explain Madsen . And so did the product at Rosa Danica . After the bad saltation in 2018 , which was because of the weather , hope were high for this time of year as the weather condition has been honest . However , the demand is not as high as expected . " The need is sure enough much higher compared to last year , and we are far from unhappy , but it did not come after the growing style that we expected . We sell everything , but it make a little more effort than gestate to sell the last 10 percent of the yield " , Madsen says .
What could be the reason ? Madsen has no clue . " We maintain increasing our output volumes , so possibly this gain in production is the ground that name sell the final plant a bit more thought-provoking . "
For more informationRosa DanicaTorben Moth MadsenEmail:[email protected]www.rosa - danica.dk
© FloralDaily.com/Elita Vellekoop
